About us

Our Approach - Cloud is a made-to-order brand. It means that the garment is pattern-made, cut and sewn in-house only once the order is placed. This allows us to be more mindful about waste reduction and have more sustainable and ethical manufacturing system. Also, this means that the piece that you ordered is made especially for you. 

Kindly note that when product sells out, there will be a brief pause before the next release to fulfil all orders with care.

Please note that some fabrics featured in our collections are available in limited quantities. Due to the unique nature of these materials and our commitment to sustainability, once they are sold out, they cannot be repurchased. We encourage you to secure your favorite pieces early to avoid disappointment. Thank you for your understanding and support of our efforts to create responsibly sourced fashion.

Manufacturing - Our products are all consciously and ethically hand made by two lovely ladies from their workshop in Auckland, New Zealand. We work directly with them designing, sampling and producing our cloud sets. Our pattern maker is also local who we work with perfecting our designs.

Fabrics - All fabrics are high quality linen and cotton sourced locally here in Auckland, New Zealand. Our zips, buttons and labels are also all Auckland sourced from small businesses.

Our linen non-stretch earthy fabric has subtle, naturally occurring slubs throughout and is semi-transparent. The flax plant, from which linen fibres are harvested, consumes far less water than cotton and requires fewer chemicals and pesticides making it a great fabric choice for the environmentally conscious. Our linen is OEKO-Tex Standard 100 and European Flax certified.